[fusion_builder_container admin_label=”Sobre” type=”flex” hundred_percent=”no” hundred_percent_height=”no” min_height=”” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”center” flex_column_spacing=”” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”sobre” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” enable_background_slider=”no” image_ids=”” elegant_transition_effect=”fade” elegant_background_scale=”cover” elegant_transition_delay=”3″ gradient_top_color=”” gradient_bottom_color=”” gradient_type=”linear” gradient_direction=”0deg” gradient_force=”yes” link_color=”#2cbc63″ link_hover_color=”#15d16c” border_sizes_top=”” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”” border_style=”solid” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” 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Sobre Nós
[/fusion_title][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” content_align_medium=”” content_align_small=”” content_align=”center” size=”3″ font_size=”24px” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” line_height=”1.42em” letter_spacing=”” text_shadow=”no” text_shadow_vertical=”” text_shadow_horizontal=”” text_shadow_blur=”0″ text_shadow_color=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Tranformamos dados em oportunidades[/fusion_title][fusion_lottie json=”https://geomercado.com.br/wp-content/uploads/2021/01/divider-bolinhas-color.json” link=”” target=”_self” trigger=”none” trigger_offset=”top-into-view” loop=”yes” reverse=”no” speed=”0.8″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” max_width=”70px” align_medium=”center” align_small=”center” align=”center” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ 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Geografia de Mercado é uma consultoria voltada para o planejamento mercadológico de caráter estratégico. Atuando desde 1985 no mercado brasileiro, possui equipe de trabalho composta de um corpo qualificado de profissionais e consultores associados multidisciplinares.
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content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””] Planejamento estratégico de mercado;
Estudos de macro e micro localização;
Determinação de áreas de influência comercial;
Análise de hábitos e comportamentos de compra;
Avaliação de potencial de negócios;
Identificação de vocação negocial de áreas ociosas;
Modelos estratégicos de informações geográficas.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ enable_background_slider=”no” image_ids=”” elegant_transition_effect=”fade” elegant_background_scale=”cover” elegant_transition_delay=”3″ gradient_top_color=”” gradient_bottom_color=”” gradient_type=”linear” gradient_direction=”0deg” gradient_force=”yes” align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” margin_top=”” margin_bottom=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”true” border_position=”all” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Além dos serviços de consultoria e de assessoria, a Geografia de Mercado disponibiliza serviços on-line que reduzem drasticamente os custos para os clientes, produtos acoplados para empresas de diversos tamanhos, de gigantes do varejo a pequenas franquias.
[/fusion_text][fusion_title title_type=”highlight” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”double_underline” loop_animation=”on” highlight_width=”9″ highlight_top_margin=”0″ before_text=”A Geografia de Mercado é parceira da” rotation_text=”” highlight_text=”Tactician e Nielsen” after_text=”.” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” content_align_medium=”” content_align_small=”” content_align=”center” size=”div” font_size=”” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” line_height=”” letter_spacing=”” text_shadow=”no” text_shadow_vertical=”” text_shadow_horizontal=”” text_shadow_blur=”0″ text_shadow_color=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
A Geografia de Mercado é parceira exclusiva da Tactician Corporation.
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CLIENTES
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Dentre os clientes atendidos pela Geografia de Mercado, estão grandes empresas nacionais e multinacionais,
líderes de mercado que atuam nos diversos setores da economia.
Todos comprovaram a excelência dos serviços prestados e a garantia de melhores resultados para as suas organizações.
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Produtos & Serviços
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O que a Geografia de Mercado tem a oferecer para você atingir excelência em seu empreendimento e otimizar as suas decisões, gerando alto impacto e valor agregado a sua marca.
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É possível pesquisar o tamanho do mercado em diferentes âmbitos, perfil do consumidor e oportunidades em diversas regiões.
[/iee_expanding_sections][iee_expanding_sections title=”Inteligência de Mercado” description=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” element_typography=”custom” typography_title=”Open Sans:regular” title_font_size=”28″ typography_description=”Open Sans:300″ description_font_size=”18″ heading_color=”#ffffff” background_color_1=”#57c4c4″ background_color_2=”#57c4c4″ gradient_direction=”0deg” background_color_content=”#f2f2f2″]
- Um ferramental desenvolvido e construído sob demanda para definir ações táticas e estratégicas.
- Acesso livre e personalizado a informações sociodemográficas, econômico-negociais e concorrências de sua atividade com visão do país, de cada estado, município, bairro ou quarteirão.
- É possível integrar as informações de potencial com informações internas, possibilitando identificar vácuos para atuação e monitorar a cobertura de mercado.
- Essa ferramenta é altamente customizável de acordo com os interesses da contratante.
[/iee_expanding_sections][iee_expanding_sections title=”Otimização de Territórios” description=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” element_typography=”custom” typography_title=”Open Sans:regular” title_font_size=”28″ typography_description=”Open Sans:300″ description_font_size=”18″ heading_color=”#ffffff” background_color_1=”#57c4c4″ background_color_2=”#57c4c4″ gradient_direction=”0deg” background_color_content=”#f2f2f2″]
O Gerenciador de Territórios, disponibilizado pela Geografia de Mercado, possui um exclusivo programa compacto e integrado de balanceamento de territórios on-line. Oferece soluções otimizadas através de uma interface gráfica de mapas, proporcionando assim a criação interativa de territórios de vendas, de serviços ou territórios de franquias.
Projetado especialmente para facilitar o processo de criação de territórios adjacentes e compactos, além de refletir as influências de barreiras geográficas — resulta na criação de territórios com carga de trabalho adequada, e nos quais o potencial pode ser atingido.
O Gerenciador de Territórios também foi elaborado para incorporar fatores que impactam / interferem na utilização otimizada dos recursos de vendas e serviços da empresa, tais como cargas de trabalho (workload), medidas de potencial, bases de representantes locais, união da força de vendas, tempo de deslocamento.
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Organize e importe suas próprias estruturas de território e dados para criar e visualizar localizações (lojas, clientes, conta-chave e ainda áreas ou territórios de franquias) em tempo real, por meio de mapas e planilhas comparativas.
Otimize e alinhe seus territórios incorporando diversos fatores, tais como o balanceamento da carga de trabalho (workload), bases fixas e bases flutuantes, e a minimização do tempo de viagem. Depois ajuste interativamente os resultados nos mapas utilizando ferramentas de balanceamento ponto-clique para otimizar a distribuição geográfica de seus recursos, reduzindo os seus custos.
Execute seu plano otimizado compartilhando os cenários iniciais via web com o pessoal de campo, buscando on-line um ajustamento mais preciso.
Compartilhe informações On-line
A Geografia de Mercado disponibiliza aos seus usuários senhas que podem ser controladas e hierarquizadas para acessos e consultas feitas tanto pela Direção, quanto pela equipe de campo.
O Balanceador de Territórios permite compartilhar informações on-line e possibilita ainda:
- Visualizar.
- Agrupar e balancear os territórios.
- Analisar os indicadores.
- Gerenciar a Força de Vendas.
- Mapear os resultados.
Benefícios Adicionais:
Importe e exporte seus dados da sua estrutura de vendas, serviços e franquias.
Gerencie territórios e dados tanto no seu desktop quanto on-line via web.
Envie relatórios de territórios e mapas via e-mail.
Ambiente de Desenvolvimento:
O ambiente de desenvolvimento usa padrões abertos da indústria — VB e COM — para a criação de soluções de gerenciamento de territórios da empresa tanto no desktop quanto na web.
A Geografia de Mercado é parceira exclusiva da Tactician no Brasil. Dentre os principais clientes internacionais e locais que já adotaram o Otimizador de Territórios, destacam-se:
Abbott
Allstate Insurance
American Medical
Andersen Corporation
Avon
Bayer Corporation
Braintree Laboratories
Bristol Myers Squibb
Colgate
CollaGenex
EMS
Energizer
Forest
Laboratories
G&E
Harvard Pilgrim
Hill´s Pet Nutrition
Janssen Pharmac
King Pharmac
Ligand Pharmac
Medtronic
Mead Johnson
Merck and Co.
MGI Pharma
Miller Brewing
NABI
Biopharaceuticals
NDC Health
Nestlé
Novartis
Philip Morris
Ralston Purina
Sanofi-Synthelabo
Siemens Medical
Silvania
Shell
Systems, Staples
Wyeth Consumer
Care
Wyeth
Pharmaceuticals
Geografia de Mercado: Uma nova ferramenta com o poder de integrar a organização, direcionando e executando as atividades de marketing.
[/iee_expanding_sections][iee_expanding_sections title=”Views” description=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” element_typography=”custom” typography_title=”Open Sans:regular” title_font_size=”28″ typography_description=”Open Sans:300″ description_font_size=”18″ heading_color=”#ffffff” background_color_1=”#57c4c4″ background_color_2=”#57c4c4″ gradient_direction=”0deg” background_color_content=”#f2f2f2″]
O Retail Views é um serviço on-line que permite, por meio de mapas georreferenciados, uma visão completa e integrada de dados socioeconômicos e demográficos, Índices de Potencial de Consumo (IPC) e informações da Amostra Mestra dos Domicílios e do Varejo Brasileiro.
O serviço está dividido em dois grandes blocos:
Mapas:
Visualize com detalhamento de ruas e análise temas e gráficos com os universos de lojas e dados socioeconômicos, além de acessar relatórios rápidos sobre a característica da geografia ou canal.
Relatórios:
Refine os relatórios pré-formatados e descubra em detalhes a correlação do mix de categorias por tipo de canal, a influência dos meios de pagamento e a demanda das áreas de vendas das lojas.
[/iee_expanding_sections][iee_expanding_sections title=”Locator” description=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” element_typography=”custom” typography_title=”Open Sans:regular” title_font_size=”28″ typography_description=”Open Sans:300″ description_font_size=”18″ heading_color=”#ffffff” background_color_1=”#57c4c4″ background_color_2=”#57c4c4″ gradient_direction=”0deg” background_color_content=”#f2f2f2″]
Localizador de Lojas é um serviço via web disponibilizado pela Geografia de Mercado que permite à sua empresa colocar à disposição de seus clientes mapas interativos e personalizados de quaisquer pontos de interesse.
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highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Mercados[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Confira como a Geografia de Mercados pode colaborar no seu setor de atuação.
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Varejo
Localização de lojas, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
Análise para abertura/fechamento de PDV, análise de crosseling.
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Franquias
Localização de lojas, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
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Farma/Saúde
Localização de lojas, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
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Energia
Cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, áreas de influência, otimização de territórios.
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Indústria Automotiva
Localização de lojas, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
Análise para abertura/fechamento de PDV, análise de crosseling.
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Financeiro
Mapeamento de caixas eletrônicos e agências bancárias, Cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência…
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Seguros
Localização de lojas, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de agências seguradoras, mapeamento de dados históricos.
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Telecomunicações
Mapeamento de ERB’s, áreas de cobertura por operadora, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
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Educação
Mapeamento das unidades, análise sócio demográfica por faixa etária e classe econômica, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
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Imobiliário
Mapeamento de horizontal e vertical de imóveis, Mapeamento comercial e residencial de imóveis , análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
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Mídia
Localização de lojas, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
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Político
Localização de lojas, cálculo do potencial consumidor, análises sociodemográficas, mapeamento de concorrentes, criação de isócronas e isocotas para cálculo de tempo deslocamento, áreas de influência.
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CONSULTORIA
[/fusion_text][fusion_title title_type=”rotating” rotation_effect=”flipInX” display_time=”1200″ highlight_effect=”circle” loop_animation=”on” highlight_width=”9″ highlight_top_margin=”0″ before_text=”Liderança construída com” rotation_text=”qualidade!|ética!” highlight_text=”” after_text=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” content_align_medium=”” content_align_small=”” content_align=”left” size=”2″ font_size=”” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” line_height=”” letter_spacing=”” text_shadow=”no” text_shadow_vertical=”” text_shadow_horizontal=”” text_shadow_blur=”0″ text_shadow_color=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”0px” margin_bottom=”0px” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”#182033″ animated_text_color=”#57c4c4″ highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Liderança construída com qualidade e ética!
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Mais de 500 projetos no Brasil e no exterior.
Os serviços de consultoria da Geografia de Mercado são destinados a empresas de grande porte. Dentre esses serviços destacam-se:
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Determinação e monitoramento de estratégias de expansão
Análise de site locations
Otimização de territórios de venda
Estudos de vocação negocial
Dimensionamento e avaliação de potencial de mercado
Orientação de campanhas publicitárias
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Newsletter
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Receba nossas notícias e matérias diretamente na sua caixa de entrada.
Inscreva-se e não perca nenhuma novidade da Geografia de Mercado.
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Escritório
Rua Genral Jardim, 770 – 11° Andar, Vila Buarque
CEP 01223010
São Paulo – Brasil
Contato
plan@geografiademercado.com.br
(11) 3259-3733
(11) 9.9456-7028
Horário
Segunda à Sexta- feira
8h às 18h
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Contato
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